Your brand is your entire front-facing image. In other words, it’s what people see and interact with. Your brand needs to have a consistent look and feel throughout all your publication, to make it clear to your audience who they’re engaging with. Your brand is the first thing people see, so being consistent and professional is key in retaining visitors.
- Brand Research
- New logo (all source files and requested file formats)
- Logo colour guide
- Design justification
- Format specification sheet (When to use CMYK, RGB, Hex)